All you need is LOVE!

Love is one of the strongest human emotions, it ‘conquers all’, is all encompassing, its irrational and cannot be completely described or replicated artificially. How do we love? We love through experience, by having an experience or series of experiences, which develop into love, or are just love. Love is a feeling, a perception, a positive energy.

In marketing terms, we dream of being able to develop the kind of Brand Loyalty that ‘Product’ Love would bring, field marketing, Direct Marketing, Print, TV, New Media, all these routes have their pluses, but none engenders love, for that you need to have experience.

Experiential Marketing is about the customer, it is about how they feel - their reactions and having their own unique experience to your product or brand, on for that you need to engage your customer with a platform, which allows the customer to feel.

A bottle of Rum is a bottle of Rum, but made as a cocktail, served in a unique environment, with music and a situation (created with your brand values in mind), will give the customer not just Rum, but an experience, which they attach your brand. When they want the same feeling, to extend the experience they will reach for that Rum – try to re-create the same experience or more broadly -make their own experience from it.

Bacardi Martini (UK) celebrate 12 years of the B-Bar this year , their hugely successful festival and club B-Bar experience and latterly B-Live. BACARDI took their bottle of Rum (Bacardi) and made it an experience, and 10 years on we still LOVE IT!

I worked on many early B-Bar events, providing everything from Event Management, Bar Mixologists to Event Production, back in the late 90’s and early part of the Millennium - and I still love the brand.