The importance of Brand Collateral...

In the world of events its essential to present as much Brand collateral to the brands involved with the event. If you present a broad and dynamic purse of material to your brands you will enhance not only your reputation with those brands, but you will mark yourself out as someone worth taking seriously.

In today's climate, budgets are tight, and the funding for events and experiential activity is at a premium. However, if you are smart enough to attract the funding, make sure you give a quality return on their investment.

A few hundred pounds spent on a video of the event, will be a sound investment - and offer your brand partners a solid piece of material with which to judge you, your event and the success of the investment. When your brand partners are looking for opportunities in the future , they will be more interested in what you have to offer, and will have a better picture of your capabilities.

Check out the video's here for NARC Magazine's 3rd Birthday event in April 2009, with (MOLSON COORS) Carling and Global Brands' Goldschlager headlining support; And to contrast, check out the Beverage Brand's WKD Halloween Street Party I produced in winter 2007 ...